WNA Globe

World News by Wild Rose

#Burundi ร—

How China is using film diplomacy to project a better image across Africa

Beijingโ€™s soft power drive to win African hearts through cinema was on display recently in Bujumbura, where Chinese dragon and lion dances merged with sacred Burundian drums to open Chinese Film Week. The Chinese embassy in Bujumbura, the economic capital of Burundi, said the July 15 event offered โ€œa beautiful example of cultural exchanges between the two countriesโ€ and that both sides were determined to โ€œmake cinema a vehicle for Sino-Burundian friendshipโ€. Zhu Kewei, Chinaโ€™s ambassador to the...