How Jenny Nguyen is Growing Womenโs Sports from a Bar
Sports bars are a $2 billion industry, and womenโs sports overall are now a $3 billion global industry. But there was a major gap in the market where the two intersected: Until 2022, there werenโt any dedicated sports bars solely dedicated to playing womenโs sports on the TVs. Jenny Nguyen set out to change that. In this episode of The Deal, Jenny tells Alex Rodriguez and Jason Kelly how she founded The Sports Bra in Portland, Oregon, and why she decided to open the business to franchising across the country. They also talk about what sheโs doing to create new fans from the barstool and how she was able to get major investors like Alexis Ohanian and Renee Montgomery on board. (Source: Bloomberg)