Japan Dept. Stores Adapt "Osechi" New Year's Dishes to Youth Trends
Tokyo, Sept. 10 (Jiji Press)--Japanese department stores have started offering "osechi" traditional New Year's dishes for 2027, pushing products that reflect current trends in an effort to attract young consumers. Department stores are rolling out products incorporating trends such as "Oshikatsu," or activities for enthusiastic support of "oshi," or favorite characters and celebrities, and ...