Philippines urged to adopt Malaysiaโs lasting tourism strategy
Philippine senators have urged the Department of Tourism to stick with a single marketing campaign to build long-term international recognition, pointing to long-running successes such as Malaysiaโs โTruly Asiaโ tagline. Newly appointed Tourism Secretary Dita Angara-Mathay was asked about her plans for the current slogan, โLove the Philippinesโ, during a departmental budget hearing on Monday, the Philippine Star reported. Senate finance subcommittee chairman Erwin Tulfo suggested keeping the...